Technical SEO- 10 Technical SEO Tips to Boost Your Website Traffic
There are over 150 SEO ranking factors used by Google’s search algorithm to rank websites and pages. If you want to rank your site on top of the list, you need to optimize your site so that it follows these factors. Most of us believe that writing high-quality content and building links is enough to rank your website on the first page of Google, but it doesn’t work as expected.
Because, focusing only on keyword research, writing content, building links is not enough – there are many more things you need to do for improving your online presence. And one of the crucial aspects of SEO is Technical SEO. Like other things, if your site contains unresolved technical SEO issues, it will be harder for you to rank higher on Google.
What is Technical SEO? Technical SEO is a process of optimizing technical aspects of a website in order to rank your pages in the search engine results. Technical SEO is a part of On-Page SEO services that helps search engine spiders to easily crawl and index your website to improve organic rankings. Now let’s deep dive into the details of improving your technical SEO.
1. Mobile Optimized The first thing you need to check if your website is properly optimized for mobile devices. According to a research, more than 60% of total searches are done via mobile devices, where the figure was almost half (34%) 5 years ago. In March 2016, Google rolled out an update where they started using mobile-friendliness as a ranking signal on mobile searches. So, if your site is only optimized for desktop, not for mobile and tablet devices, your rankings may be badly impacted. So, how do you check whether your website is mobile-friendly or not?
2.Backlinks We all know backlinks help our pages to rank higher on Google search results page. That doesn’t mean all backlinks are good for SEO. Backlinks from spammy websites can hurt your SEO ranking and get your site blacklisted on Google. That’s why it’s crucial to monitor your backlinks and remove toxic ones. Any backlinks that come from low domain authority websites are harmful to your website. disvoow that links.
3. XML Sitemap Let’s say, you started a sports blog and its brand new. But, how would you get traffic? The first step is to submit your Sitemap to Search Engines like Google, Bing, etc. An XML sitemap is a file that helps search engines to find and index your site. This tells search engines: Where your pages are located How frequently your pages are updated When a page was last updated There are several ways you can create a sitemap. If you are using WordPress CMS, you can use a free sitemap generator plugin to generate an XML sitemap. If you are not using WordPress, you can still use a free sitemap generator tool. Once generated, you need to submit it to Google via Google Search Console.
4. Speed up Your Website Online shoppers today are very impatient and don’t want to wait for a page to open. Research shows, nearly 60% of total mobile visitors leave a webpage if it doesn’t load under 3 seconds. So, if your website is very slow and doesn’t fully load under 3 seconds, visitors will abandon your website and, as a result, you will lose both traffic as well as leads. Google officially stated that they are now using page speed as a ranking signal. That’s why page speed is one of the most important aspects of technical SEO that you shouldn’t ignore. To check your page speed, use Google’s Page Speed Insights tool. If your website takes more than 3 seconds to load, you should take immediate action. Here are some of the website speed optimization tips: a) use a CDN, b) use a caching plugin, c) optimize images, d) implement AMP, e) invest is hosting.
5. Optimize Internal Links Internal links are simply text hyperlinks that point one page to another page on the same website. Internal links are not as powerful as external links, but they allow users to navigate through your website and help search engine spiders to discover your content fast. When you build links to a particular page, the page ranks well in the search engine results. By interlinking your pages, you are helping spread the link juice throughout your website. Therefore, other pages rank well. When internal linking your pages, make sure they are relevant and don’t forget to use branded anchor texts.
6.Broken Links Broken links are not only bad for SEO but also deliver bad user experiences. When a visitor lands on a page of your website, you should provide something unique and valuable content. Unfortunately, if your page shows a 404 page not found page, they leave your site immediately and may not return again. That’s why you should monitor your links, and fix which are broken or dead. If you are using WordPress, then it’s easier to fix broken links. All you need to install and activate the broken link checker plugin. It works out of the box and doesn’t require any additional setup. Once activated, it will scan your entire site every 72 hours. You will receive an email if it finds any broken links.
7. Conduct SEO Audits Once a Week Search Engine Optimization (SEO) is a strategy for increasing your site’s ranking in the search engine results Page. SEO doesn’t depend on a particular factor, but it has numerous methods to execute, for example, sitemap, title tag, link building, heading tag, keyword researching, site speed, on-page SEO, content length, etc. But the worst part of SEO is properly monitoring it because you may not know which page is giving a 404 error, which page is slow, which page contains duplicate content, which links are toxic, which page needs an update, and much more. Manually fixing all these things can take days. That’s where the Website Audit Tool comes in. SEO Audit tools is a review of your website that highlights the strengths and weaknesses of your website from several perspectives. Using these metrics, you can easily improve your site’s SEO. We recommend running a full site audit once a week.
8. Use an SSL certificate SSL stands for Secure Sockets Layer, is a security protocol that establishes a secure connection between a web server and a web browser. On an unsecured (non-SSL) website, sensitive information such as passwords, credit card details, etc. is delivered as plain text from your web browser to a server – which can be read by attackers. Back in January 2017, Google, Firefox, and other popular web browsers started treating security seriously. When you go a website that has no SSL installed – get a notice that the website is not “not secure”. So, by installing an SSL certificate, you are not only making your website secure but also increasing SEO (as Google announced HTTPS as a ranking signal).
9.Google Search Console If you have submitted your website to Google Search Console, you should check the progress once a week. Like other things, it may contain some serious technical issues that may harm your site’s performance as well as SEO. By logging in to your Google Search Console dashboard, you can check if there are any crawl issues you need to modify.
10.Image Alt Text The alt text specifies an alternative text of an image if the image can’t be showed. Search Engines like Google can’t see what’s in an image. Rather it uses metadata such as alt text to understand what’s your image about. Like you optimize your pages or posts with keywords, you also need to optimize your images as well. This will help to bring additional traffic from image search results.
Conclusion A best technical SEO services strategy can be very effective in top search rankings. Like you do other SEO tactics, such as On-Page SEO, Off-Page SEO, you also need to check your site’s technical aspects of SEO. Once you balance the three parts of SEO – On-page SEO, Off-page SEO, and Technical SEO, you will see a significant improvement in your organic search traffic. For more SEO related fresh contents, keep coming on Ezimax blog.
What is Technical SEO? Technical SEO is a process of optimizing technical aspects of a website in order to rank your pages in the search engine results. Technical SEO is a part of On-Page SEO services that helps search engine spiders to easily crawl and index your website to improve organic rankings. Now let’s deep dive into the details of improving your technical SEO.
1. Mobile Optimized The first thing you need to check if your website is properly optimized for mobile devices. According to a research, more than 60% of total searches are done via mobile devices, where the figure was almost half (34%) 5 years ago. In March 2016, Google rolled out an update where they started using mobile-friendliness as a ranking signal on mobile searches. So, if your site is only optimized for desktop, not for mobile and tablet devices, your rankings may be badly impacted. So, how do you check whether your website is mobile-friendly or not?
2.Backlinks We all know backlinks help our pages to rank higher on Google search results page. That doesn’t mean all backlinks are good for SEO. Backlinks from spammy websites can hurt your SEO ranking and get your site blacklisted on Google. That’s why it’s crucial to monitor your backlinks and remove toxic ones. Any backlinks that come from low domain authority websites are harmful to your website. disvoow that links.
3. XML Sitemap Let’s say, you started a sports blog and its brand new. But, how would you get traffic? The first step is to submit your Sitemap to Search Engines like Google, Bing, etc. An XML sitemap is a file that helps search engines to find and index your site. This tells search engines: Where your pages are located How frequently your pages are updated When a page was last updated There are several ways you can create a sitemap. If you are using WordPress CMS, you can use a free sitemap generator plugin to generate an XML sitemap. If you are not using WordPress, you can still use a free sitemap generator tool. Once generated, you need to submit it to Google via Google Search Console.
4. Speed up Your Website Online shoppers today are very impatient and don’t want to wait for a page to open. Research shows, nearly 60% of total mobile visitors leave a webpage if it doesn’t load under 3 seconds. So, if your website is very slow and doesn’t fully load under 3 seconds, visitors will abandon your website and, as a result, you will lose both traffic as well as leads. Google officially stated that they are now using page speed as a ranking signal. That’s why page speed is one of the most important aspects of technical SEO that you shouldn’t ignore. To check your page speed, use Google’s Page Speed Insights tool. If your website takes more than 3 seconds to load, you should take immediate action. Here are some of the website speed optimization tips: a) use a CDN, b) use a caching plugin, c) optimize images, d) implement AMP, e) invest is hosting.
5. Optimize Internal Links Internal links are simply text hyperlinks that point one page to another page on the same website. Internal links are not as powerful as external links, but they allow users to navigate through your website and help search engine spiders to discover your content fast. When you build links to a particular page, the page ranks well in the search engine results. By interlinking your pages, you are helping spread the link juice throughout your website. Therefore, other pages rank well. When internal linking your pages, make sure they are relevant and don’t forget to use branded anchor texts.
6.Broken Links Broken links are not only bad for SEO but also deliver bad user experiences. When a visitor lands on a page of your website, you should provide something unique and valuable content. Unfortunately, if your page shows a 404 page not found page, they leave your site immediately and may not return again. That’s why you should monitor your links, and fix which are broken or dead. If you are using WordPress, then it’s easier to fix broken links. All you need to install and activate the broken link checker plugin. It works out of the box and doesn’t require any additional setup. Once activated, it will scan your entire site every 72 hours. You will receive an email if it finds any broken links.
7. Conduct SEO Audits Once a Week Search Engine Optimization (SEO) is a strategy for increasing your site’s ranking in the search engine results Page. SEO doesn’t depend on a particular factor, but it has numerous methods to execute, for example, sitemap, title tag, link building, heading tag, keyword researching, site speed, on-page SEO, content length, etc. But the worst part of SEO is properly monitoring it because you may not know which page is giving a 404 error, which page is slow, which page contains duplicate content, which links are toxic, which page needs an update, and much more. Manually fixing all these things can take days. That’s where the Website Audit Tool comes in. SEO Audit tools is a review of your website that highlights the strengths and weaknesses of your website from several perspectives. Using these metrics, you can easily improve your site’s SEO. We recommend running a full site audit once a week.
8. Use an SSL certificate SSL stands for Secure Sockets Layer, is a security protocol that establishes a secure connection between a web server and a web browser. On an unsecured (non-SSL) website, sensitive information such as passwords, credit card details, etc. is delivered as plain text from your web browser to a server – which can be read by attackers. Back in January 2017, Google, Firefox, and other popular web browsers started treating security seriously. When you go a website that has no SSL installed – get a notice that the website is not “not secure”. So, by installing an SSL certificate, you are not only making your website secure but also increasing SEO (as Google announced HTTPS as a ranking signal).
9.Google Search Console If you have submitted your website to Google Search Console, you should check the progress once a week. Like other things, it may contain some serious technical issues that may harm your site’s performance as well as SEO. By logging in to your Google Search Console dashboard, you can check if there are any crawl issues you need to modify.
10.Image Alt Text The alt text specifies an alternative text of an image if the image can’t be showed. Search Engines like Google can’t see what’s in an image. Rather it uses metadata such as alt text to understand what’s your image about. Like you optimize your pages or posts with keywords, you also need to optimize your images as well. This will help to bring additional traffic from image search results.
Conclusion A best technical SEO services strategy can be very effective in top search rankings. Like you do other SEO tactics, such as On-Page SEO, Off-Page SEO, you also need to check your site’s technical aspects of SEO. Once you balance the three parts of SEO – On-page SEO, Off-page SEO, and Technical SEO, you will see a significant improvement in your organic search traffic. For more SEO related fresh contents, keep coming on Ezimax blog.
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